Eidi, pronouced [ey-dee], refers to a New Year's gift or money that is traditionally given to children and sometimes to younger relatives during the Persian New Year, also known as Nowruz. It is a customary way of celebrating the arrival of the spring and new year and is often seen as a symbol of prosperity and blessings for the recipients. Giving and receiving Eidi is a joyful and cherished tradition during Nowruz celebrations in Persian culture.